A compelling web presence builds credibility and trust to earn more clients. Landscape companies can showcase their quality work through targeted digital marketing for landscape professionals tactics.
A landscape company’s online reputation impacts referral rates and lead generation.
Photographs of beautiful, thriving gardens and lawns make impressive portfolio entries.
However, creating and distributing that content requires strategic planning.
This guide will explore methods landscape industry experts use to enhance their web visibility and credibility.
Optimizing an online image involves showcasing achievements across various platforms.
Here are effective approaches landscape enterprises employ to improve online authority and impressions:
Cultivating Social Media
Social platforms present opportunities to regularly showcase landscaping mastery through photos, short videos, live tours, and real-time project updates.
Platforms like Facebook, Instagram, Pinterest, YouTube, Twitter and LinkedIn allow direct customer interactions too.
Devise an engaging social posting calendar highlighting seasonal care tips, plant features, job site sneak peeks, staff introductions, industry news shares, and more.
Encourage Customer Reviews
Positive online customer reviews, ratings and testimonials carry more weight than self-promotion. Yet many customers don’t think to leave feedback without a polite prompt.
Make requesting reviews part of your standard operating procedure on all contracts. The best time is directly upon a job’s completion when satisfaction is fresh. Encourage photo submissions to include with web listings.
Feature flattering excerpts and ratings on your website and in marketing materials. Boost credibility by linking to full offsite listings like Facebook and Google Maps profiles.
Share Before and After Projects
Dramatic landscape makeovers deserve robust web coverage. Document each stage to spotlight services and expertise applied to transform lackluster yards into luscious gardens.
Upload sequences of before, during and after images with summaries detailing challenges overcome and solutions implemented. Match photos to the same angle for striking comparisons.
Spread project photo galleries across website pages, blog posts, social shares, digital ads and email newsletter features. Ask delighted clients for photo release consent to maximize exposure.
Blog About Your Specialties
Blogging establishes thought leadership showcasing insider knowledge. Build a blog library around core landscaping specialties and common customer concerns.
Article topics might cover:
- Native plant care
- Hardscaping installation tips
- Winterizing practices
- Equipment recommendations
- Pest control techniques
Use clear section headings and plentiful images for skimmable scannability. Insert keywords naturally to aid search visibility. Promote top posts through social channels and embed excerpts onto relevant website pages.
Post Video Content
Video spotlights charismatic staff in action demonstrating landscape services and expertise.
Short behind-the-scenes clips make simple yet engaging social media and blog post elements. For example:
“Meet Katie, our garden design specialist configuring a customized water feature placement.”
Post longer tutorial videos spotlighting specific methods, tools and materials onto sites like YouTube.
Embed videos alongside related content. Highlight video links in email newsletters and social posts to multiply exposure.
Partner with Local Businesses
Cooperative partnerships mutually support community small businesses while expanding reach.
Explore sponsoring a Little League team with logo apparel appearances. Negotiate an exclusive plant supply deal with a garden center.
Co-host a lawn care workshop at a hardware shop branching into new audience networks.
Document such initiatives as website news announcements, social media conversations and local press releases. Being featured as a contributor and community partner lifts status.
Get Published as a Guest Contributor
Journalists are often happy to publish relevant expert articles, allowing magazine-level exposure bylines without paying advertisement rates.
Craft quality pitches about trending or evergreen landscaping topics. Mention multiple angles with supporting facts and statistics. Follow publisher submission guidelines closely.
Securing guest contributor status in both print and digital local publications greatly enhances community authority and trust while directing new audiences to learn more.
Conclusion
Today’s climate demands landscape enterprises take active control of their web presence rather than leave impressions to chance.
Strategically showcasing achievements and competencies through social networks, review accumulation, before-and-after imagery, specialized blogging, collaborative initiatives and contributor bylines conveys quality and reliability.
Any landscape business can amplify their digital visibility by regularly highlighting successes across informative platforms.
